Responsible for all creative and content elements, theProject further provided VT elements, such as the all-conquering “Hitting the High Notes” miniseries which premiered during the show, as well as audio visual design elements for night one of the proceedings, which was not broadcast to the nation.

From creatively managing the stage design process, carefully working out all performance elements, running orders, scripts, we are proud to have been associated with this successful production.

In the past, VT inserts were not as detailed as they should have been, and this year, our own Elmir Arnautovic, the duly appointed Executive Creative Director of the show suggested that we do some SNL style skits based around personalities which wouldn’t be typically associated with the youth, urban, street music scene.

A personal favourite, Riaan Cruywagen was approached with the idea of reviewing the Top 5 album nominees for 2012, and he was accompanied by none other than Sipho ‘Hotsitx’ Mabuse as his partner in crime for these sessions.

Their on screen chemistry worked wonders, and Hitting the High Notes with Hotstix and Riaan was a runaway hit with audiences everywhere.

Once we heard it, we were dying to be a part of it, and after many weeks of negotiations, have finally managed to convince the legend to go forth with theProject on turning this little “shower melody” into a fully-fledged, theatrical music video, the result of which you see here.

Premiered at the 18th Annual South African Music Awards, “Sandy Mauritius” has become a hit with the audiences, both in the Superbowl and at home. Directed, conceptualised, styled, and produced by yours truly.

theProject developed a bespoke iPad application, one unique to each dealership in the region, housing a variety of multimedia content, from specification document unique to the models in the dealership, through to the ones which can be ordered, video material, as well as image galleries.

Further update to the app will include the users’ ability to be able to email themselves the content on the app, as well as to post content from the app on a variety of social media platforms.

Updated with content every time the “mothership” gets a new injection of freshness by theProject team, the mobile version automatically benefits with content which is tailor made for the platforms which it services.

A first in the region, the Audi mobile site is leaps and bounds ahead of its competition in the same arena.

A variety of creatively themed promos were produced, the complete channel identity was reworked to fit in line with this once off thematic for the duration of the promotion. A total of 15 unique on air pieces were designed, conceptualised and produced by the team.

The result, a visually very pretty edit, was further augmented by some custom audio work done at Rocket Sound, to ensure that the final product received the final finish that was expected of it.

Visually appealing, and combined with a great narrative, this piece was a hit with conference atendants ovwer a 2 day period.

From run of the mill promos for existing content, through to re-versioning the global identity for local use, and finally generating some custom content, theProject has been flat out busy on this commission for a period of 8-9 weeks, readying the channel for launch on the 6^th December.

Creative and design direction, scriptwriting and general production and talent management in association with MTV Networks resulted in one of the more exciting creative deliveries in 2011.