Audi A8 Launch

For the launch of Audi’s luxury limousine product, theProject was tasked with creating a microsite which, ahead of time would inform the visitor of the upcoming road show events, as well as deliver key messaging about the product, its design team, and the process they went through in creation of Audi’s flagship product. Combined with a mass media online campaign coinciding with an ATL campaign rollout, the process was as impressive as the vehicle itself, lasting well over 2 months.

In addition to this, theProject covered one of the road show events in a documentary style audio visual piece, which has been sent to the company’s HQ in Europe as an example of best practice in a regional communications campaign.