Audi Performance Driving

When the Performance Driving programme was launched in the Middle East region, theProject was tasked with developing a video driven microsite outlining the course and programme details, as well as to provide further communication support in the region during the launch phase.

A tactical online media campaign was developed and integrated across regional business portals, resulting in a fully sold out programme at launch. The driving experience programme still enjoys monthly communication material support from theProject, for announcements of new additions to the course, specials, and other promotions.