R8 Spyder

For the launch of the R8 Spyder, theProject developed an online campaign which focused on the product’s primary USP….its looks. All other product detail was put aside at launch, and only the emotional impact of the product was relied upon to communicate the fact that the vehicle was now available to be purchased in the region.

An online mass campaign, this ran for a period of 6 weeks on regional portals, driving all enthusiastic enquiries to local dealerships.