Channel Creative

When the local channels’ agency approached theProject to develop the new brand positioning, imaging and all associated collateral, the expectation was one of a unique approach, breaking away from the current popcorn pop culture direction many on air producers choose to adopt.

A proposed direction did exactly that, aiming to portray the African culture, continent’s uniqueness, and many facets associated with the regional energies that the channels’ content represents. At the time of writing, this is simply a proposed direction, without a chosen supplier.