Audi Efficiency

To coincide with the global rollout of the Efficiency programme, Audi Middle East tasked theProject with turning one of their print pieces into an audio visual item which would be used for viral and cinema distribution. A month long project, it consisted of taking the final print piece, and working “backwards” whilst trying to tell the story that the print ad delivered.

Final product included custom audio composition designed and executed by Flash Republic, and about 400 hours of 3D rendering and composition work.