Audi South Africa approached theProject with a view of producing an audio visual piece which would encourage technical school leavers to attend its mechanical training programme. Generally, the career is seen as hardly a glamorous direction, so a new approach was needed in order to encourage the urban youth that this indeed is a career path worth investigating further.
A resounding success, the final product, delivered as a 5 min audio visual presentation has since been distributed to client offices across the continent, and has served as a major lead generator for the VW group’s apprenticeship programme.
Audi Mechanician Training
Audi South Africa approached theProject with a view of producing an audio visual piece which would encourage technical school leavers to attend its mechanical training programme. Generally, the career is seen as hardly a glamorous direction, so a new approach was needed in order to encourage the urban youth that this indeed is a career path worth investigating further.
A resounding success, the final product, delivered as a 5 min audio visual presentation has since been distributed to client offices across the continent, and has served as a major lead generator for the VW group’s apprenticeship programme.
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