Audi RS4

When Audi decided to launch the RS4 model in 2004 in South Africa, theProject was tasked with impressing the guests on arrival, and ensuring that they took home something which would remind them of their experience at the launch event.

Hosted at the Kyalami Grand Prix circuit, theProject developed a brand audio visual presentation outlining the finer details of the product in an emotive way, and then further covered the entire week of surround events which culminated in a detailed documentary overview of the consumer experience