For the 33rd annual Loerie Awards, the events’ committee came to theProject looking for a fresher approach for the advertising industry’s big night in the spotlight. An audience centric campaign was developed, with the evening’s proceedings completely breaking away from the norm usually associated with this event.
A RSA vs. Hollywood set of performances marked what is currently being labelled as the best Loeries to date. theProject team was fully responsible for all creative direction, scripting, design and audio visual collateral for the shows, which capped off the creative week in the host city.
The Loerie Awards 2011
For the 33rd annual Loerie Awards, the events’ committee came to theProject looking for a fresher approach for the advertising industry’s big night in the spotlight. An audience centric campaign was developed, with the evening’s proceedings completely breaking away from the norm usually associated with this event.
A RSA vs. Hollywood set of performances marked what is currently being labelled as the best Loeries to date. theProject team was fully responsible for all creative direction, scripting, design and audio visual collateral for the shows, which capped off the creative week in the host city.
del.icio.us
digg.com
facebook
reddit
stumbleupon